Exploring the Qualcomm 5G booth
The most surprising news came when a host of tech companies announced they were working with Apple to bring some of the company’s content and virtual assistant capabilities to their devices.
Vizio, the TV maker, said its newer TVs would work with AirPlay, an Apple software feature for streaming video and audio content from an iPhone or Mac to a television screen. People will be able to speak to Siri on their iPhones to play content they had purchased from iTunes on the Vizio TVs. Samsung, Sony and LG announced similar partnerships with Apple.
In the past, AirPlay and iTunes videos were mostly tied to Apple-made hardware like the Apple TV set-top box. Their expansion to third parties underlines Apple’s ambition to expand the revenue it generates from its internet content and services. That’s especially important now that sales of Apple’s cash cow, the iPhone, are slowing. This month, the company reduced its revenue expectations for the first time in 16 years.
The move is also notable because it illustrates an unusual willingness by Apple to open its technology to other companies, including competitors like Samsung.
In a statement provided by Samsung, Eddy Cue, Apple’s head of internet software and services, said that with the expansion of iTunes and AirPlay, “iPhone, iPad and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home.”
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